Transforming Squash

One of the key points in understanding transformation in sport is that it refers to the overall vision, objectives and functioning of the sports organisation. It therefore applies to:

  • Player Development (Life skills and skill development) - this includes junior, senior and masters squash
  • Coaching (Development of coaches and players)
  • Leagues and tournaments (Competition)
  • Club Development
  • Marking and refereeing
  • Recruitment of players (League and social)
  • Financial viability
  • Increasing the demographics (more players of colour, women, disabled players e.g. Blind players

Barry Hendricks
Central Gauteng Squash chairman responsible for squash transformation and marketing
chair@gautengsquash.co.za

Central Gauteng Squash has already embarked on this transformation process by carrying out a strategic planning session with members of the Central Gauteng Squash Committee. Each member has been given a portfolio and each portfolio was tasked with compiling a basic business plan. During this and next season we will be following this plan to transform Central Gauteng Squash.

This web site forms a part of the new marketing strategy to make Central Gauteng Squash more visible and more friendly to players, clubs and sponsors. It is part of the new exciting mission of Central Gauteng Squash and a step towards providing a better service to our clients and partners.